Not every beep is meant for you.

Victor Rivera

September 7, 2025

Sep 7, 2025

Over the course of my career, I’ve spent several stints working in India—weeks at a time, across big cities, small villages, and everything in between.

And while the color, contrast, and human warmth are unforgettable, what has stuck with me most is the sound. Not just the volume—but the language of it.

You don’t just walk down a street in India. You navigate a swirling symphony of rickshaws, trucks, motorbikes, buses, trains, animals, and people—all talking to each other through noise.

Beep—to your left.
Beeep! Behind you.

A relentless, coded chorus. And somehow… it works.

Horns here aren’t just sounds—they’re signals. A kind of sonar, a form of protest, and a polite threat all rolled into one. At one point, I asked our driver, “How do you tell the difference between a ‘passing on your right’ honk and a ‘you’re-about-to-die’ honk?”

He shrugged. “I just know.”
And weirdly, I did too.

It’s the same instinct that makes you turn when someone says your name in a crowd, but not when they say someone else’s. You’re not thinking your way through that reaction. You’re feeling your way through it.

I felt it the night I met my wife. She slipped out of the party early, and I knew she wasn’t running away. It was instinct—older than right swipes, deeper than logic.

And that’s the thing—your brain is doing this all the time. In a crowd, in traffic, at a party—it’s scanning, sorting, pulling patterns from the noise.

But it can’t process everything—that would be overwhelming. So, it curates, prioritizing what it has learned to keep you safe.

The catch? It protects you based on what was true, not necessarily what is.

And that’s the quiet tension we all carry. Because your brain’s primary job isn’t to help you grow; it’s to help you survive. It learned what danger looked like when you were seven, and it’s been scanning for it ever since.

If you ever feel like you’re overreacting, hesitating too much, or holding back from life, you’re protecting yourself—sometimes a little too well.

The goal isn’t to eliminate the signal; it's to recognize it. To pause just long enough to hear the underlying pattern beneath the beep. And to ask: Is this still true? Is this still protecting me—or just keeping me stuck?

Sometimes that realization is clear. Like when you’re in a new country and suddenly realize your instincts are wired for a completely different set of rules.

But most of the time, it’s quieter:
A hesitation before speaking up.
A tightness in your shoulders before hitting “send.”
A whisper that says “don’t bother” before you even begin.

That’s your subconscious at work; functional but outdated, like an old GPS rerouting you onto unnecessary roads.

The good news? Brains can change. That’s the power of neuroplasticity, and just paying attention—really paying attention—is enough to start.

Because the moment you realize the beep isn’t meant for you... You stop swerving. You keep going—calmer, clearer, more here.

And that’s how instinct works when it’s properly tuned: it doesn’t just protect you, it points you forward. Like it did the night she left the party, and I knew, without saying a word, that some signals aren’t warnings—some are invitations.

Which signal in your life isn’t a warning at all, but an invitation?

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Black and white portrait of a man with a beard and glasses

Victor Rivera

Clarity, connection, and the work in between.

Hey, it's Sunday Morning.

If you're curious about working together, or just want a weekly letter in your inbox, send me an email.

Include “fluency” in the subject line, and your first strategy session is on me.

Copyright 2025. All rights reserved.

Black and white portrait of a man with a beard and glasses

Victor Rivera

Clarity, connection, and the work in between.

Hey, it's Sunday Morning.

If you're curious about working together, or just want a weekly letter in your inbox, send me an email.

Include “fluency” in the subject line, and your first strategy session is on me.

Copyright 2025. All rights reserved.