Coaching for clarity, confidence, and connection.

Sunday Morning is more than a time of day—it’s a moment to slow down and see things clearly.

I help leaders—and those ready to lead—break free from old patterns, build meaningful relationships, and step into a life of clarity, confidence, and connection.

My approach is grounded in Integrative Attachment Theory (IAT), a powerful framework that helps uncover the unconscious patterns driving how we lead, relate, and respond.

Feel like this might be for you?
Let's talk about it.

Coaching for clarity, confidence, and connection.

Sunday Morning is more than a time of day—it’s a moment to slow down and see things clearly.

I help leaders—and those ready to lead—break free from old patterns, build meaningful relationships, and step into a life of clarity, confidence, and connection.

My approach is grounded in Integrative Attachment Theory (IAT), a powerful framework that helps uncover the unconscious patterns driving how we lead, relate, and respond.

Feel like this might be for you?
Let's talk about it.

For years, I was at the top of my game—running a multi-million-dollar business, collecting accolades, and living the kind of life that looked great from the outside.

But inside, I felt off.

On vacation, I couldn’t relax. In relationships, I felt misunderstood. I micromanaged. I overthought. I moved fast, but never quite felt free.

I worked with coaches, earned certifications, and read every book I could find. But nothing clicked—until I discovered a method that helped me understand what was really driving me.

Integrative Attachment Theory (IAT) gave me the language and tools to see the patterns I had been living inside, and slowly, to shift them.

It felt like dreaming in a foreign language for the first time.
I became more present. Clear-minded. Joyful.
I wasn’t just functioning—I was unconsciously happy.

Now, I help others do the same.

I work with high-performing people—leaders, founders, and professionals—who feel stuck, disconnected, or ready to evolve. Together, we uncover what’s holding them back and guide them toward clarity, confidence, and connection.

But inside, I felt off.

On vacation, I couldn’t relax. In relationships, I felt misunderstood. I micromanaged. I overthought. I moved fast, but never quite felt free.

I worked with coaches, earned certifications, and read every book I could find. But nothing clicked—until I discovered a method that helped me understand what was really driving me.

Integrative Attachment Theory (IAT) gave me the language and tools to see the patterns I had been living inside, and slowly, to shift them.

It felt like dreaming in a foreign language for the first time. I became more present. Clear-minded. Joyful.
I wasn’t just functioning—I was unconsciously happy.

Now, I help others do the same.

I work with high-performing people—leaders, founders, and professionals—who feel stuck, disconnected, or ready to evolve. Together, we uncover what’s holding them back and guide them toward clarity, confidence, and connection.

VR portrait

I work with leaders and those ready to lead.

Some of my clients sit at the top: founders, executives, senior partners. Others are seasoned professionals on the cusp of greater responsibility and personal growth.

What brings them here isn’t always visible from the outside. It might be a quiet doubt. A sense of misalignment. A question they can’t shake.

They don’t come to be fixed. They come to remember who they are, what matters, and how they want to lead. From the inside out.

Ways to work together

Coaching. Learning. Speaking.
Three doors in. All grounded in clarity, connection, and emotional fluency.

Coaching

1:1 work for founders, executives, and high performers. We unpack patterns, clarify direction, and create space for what’s next—at your pace. Includes ongoing sessions and private intensives.

Learning

Workshops and team sessions rooted in Integrative Attachment Theory—designed to help people communicate, collaborate, and lead with more awareness and ease. Because your boss impacts your mental health more than your therapist.

Speaking

Talks, offsites, and executive advisory sessions on attachment, leadership, and emotional fluency. Built to spark clarity and shift how people show up.

Coaching

1:1 work for founders, executives, and high performers. We unpack patterns, clarify direction, and create space for what’s next—at your pace. Includes ongoing sessions and private intensives.

Learning

Workshops and team sessions rooted in Integrative Attachment Theory—designed to help people communicate, collaborate, and lead with more awareness and ease. Because your boss impacts your mental health more than your therapist.

Speaking

Talks, offsites, and executive advisory sessions on attachment, leadership, and emotional fluency. Built to spark clarity and shift how people show up.

My approach

This isn’t surface-level coaching. At Sunday Morning, we go deeper—together—into into the patterns beneath your patterns.

Using Integrative Attachment Theory (IAT), we explore the unconscious beliefs that shape how you lead, relate, and respond—and begin to shift them, gently and deliberately.

You’ll build new habits, set clear boundaries, communicate with confidence, and lead in a way that feels true to you. Not just with strategy, but with presence.

And that changes everything.

Here’s how we get there:

We pause.
We slow down to see what’s happening, what hurts, and what’s been holding you back.

We uncover and rewire.
We identify patterns that no longer serve you—and start shifting them with intention and care.

We build a new way forward.
You lead with clarity and set boundaries that hold. You move through life and work with steadiness and self-trust.

FAQ

How is coaching different than therapy?

Therapy often focuses on healing the past. Coaching is about understanding where you are now and moving forward with clarity and intention. We may touch on past patterns, but we are always in service of the present and what's next.

What is Integrative Attachment Theory (IAT) coaching—and how is it different?

IAT coaching helps uncover the unconscious patterns that shape how you lead, relate, and respond. It's not just mindset work—it's nervous system work. We go deeper than traditional coaching models to create lasting emotional and behavioral shifts.

What happens during a strategy call?

It's a low-pressure conversation. We discuss where you are, what's showing up for you, and whether this work feels the right fit. No hard sell—just space to connect.

What if I'm not sure what I need?

That's okay. Most people aren't. If you feel stuck, off or ready for something to change—even if you can't name it yet—that's enough to begin.

Who do you typically work with?

I work with leaders—and those ready to lead—founders, executives, and professionals who are asking deeper questions about how they show up in life and work.

Do you have any other questions?

Ask me directly

How is coaching different than therapy?

Therapy often focuses on healing the past. Coaching is about understanding where you are now and moving forward with clarity and intention. We may touch on past patterns, but we are always in service of the present and what's next.

What is Integrative Attachment Theory (IAT) coaching—and how is it different?

IAT coaching helps uncover the unconscious patterns that shape how you lead, relate, and respond. It's not just mindset work—it's nervous system work. We go deeper than traditional coaching models to create lasting emotional and behavioral shifts.

What happens during a strategy call?

It's a low-pressure conversation. We discuss where you are, what's showing up for you, and whether this work feels the right fit. No hard sell—just space to connect.

What if I'm not sure what I need?

That's okay. Most people aren't. If you feel stuck, off or ready for something to change—even if you can't name it yet—that's enough to begin.

Who do you typically work with?

I work with leaders—and those ready to lead—founders, executives, and professionals who are asking deeper questions about how they show up in life and work.

Do you have any other questions?

Ask me directly

Letters from
Sunday Morning

Every Sunday, I write a letter that invites clarity.
One that might land closer than expected.
One that might meet you right where you are.

Black and white portrait of a man with a beard and glasses

Victor Rivera

Founder of Sunday Morning
Clarity, connection, and the work in between.

Hey, it's Sunday Morning.

If you're curious about working together, or just want a weekly letter in your inbox, send me an email.

Include “fluency” in the subject line, and your first strategy session is on me.

Copyright 2025. All rights reserved.

Black and white portrait of a man with a beard and glasses

Victor Rivera

Founder of Sunday Morning
Clarity, connection, and the work in between.

Hey, it's Sunday Morning.

If you're curious about working together, or just want a weekly letter in your inbox, send me an email.

Include “fluency” in the subject line, and your first strategy session is on me.

Copyright 2025. All rights reserved.